by Candice Venter | Branding, February, Presentation
Your brand is so much more than the products or services that you sell. Instead it is your core purpose and what you stand for. In short, your values. Over the years some things might change – your products, your colour scheme, or your marketing approach. But...
by Candice Venter | Branding, February, Presentation
So, tell me about your personality… are you fun, are you reliable, are you always on time? These are all great traits for people, but they can also be great personality traits for your business. Yes, that’s right. Your business can have a personality all of its own....
by Candice Venter | Branding, February, Presentation
With new businesses popping up every day and competing in the online space, it can be difficult to make your business stand out in the crowd. So you have to be clever about your marketing and think about the one thing that sets you apart more than anything else. It’s...
by Candice Venter | Branding, February, Presentation
When you see a Briscoes advertisement, do they begin with a yellow logo, then change to pink, then to rainbow coloured? No, they don’t. And do you know why? Brand consistency! Brand consistency is a vital part of building a professional and trusting relationship with...
